Individuality matters.


For the past 150 years, we have used group averages to understand individuals, design institutions, and measure potential and performance. There’s just one problem with this approach: it’s wrong. At best, averages represent a very small percentage of people; at worst, they are artifacts that represent nobody.

Fortunately, there is a new science of individuality that gives us a radically different view of human beings. This science has fueled breakthrough discoveries in fields ranging from genomics, neuroscience, cancer, precision medicine, and nutrition—discoveries that were invisible to research that relied on averages.

At Populace, we believe this science is key to moving us past a one-size-fits-all approach to human potential and transforming institutions in ways that nurture potential, expand talent, and create opportunity for everyone.