Change the way we see ourselves.
Change the way we see each other.

We believe people are capable of much more than our systems—and our society—assume. That the strength of a community comes from nurturing the potential of every individual. That personalization is the key to helping people know themselves, and to creating systems that recognize their individuality.

This transformation from standardization to personalization, from conformity to individuality, has already begun. Backed by new science, visionaries in all fields are driving innovation from personalized learning to precision medicine to flexible workplaces. At the Center for Individual Opportunity, our mission is to accelerate this shift through public campaigns and partnerships that increase demand for personalization for everyone, in all aspects of our lives.